GUIDELINES FOR SENDING ELECTRONIC FILES TO THE
DEALMAKERS
When sending electronic files, please use the following
specifications/instructions:
PLATFORM
We accept both PC and Macintosh media.
FILE TYPE
For you convenience, we are able to handle most native
application files.
Please refer to the application versions we are currently using
in-house.
• Quark Express (version 4.0)
• InDesign (version 2.0)
• Illustrator (version 10.0.3)
• Photoshop (version CS)
* When providing a native file, please “collect” or “package”
your ad (include all associated fonts and/or graphics)
We also accept digital files in the following formats:
• 300dpi CMYK TIF
• Adobe Acrobat PDF exported as X-1a or higher quality
• Encapsulated Postscript (EPS)
• Postscript
* We do not accept Microsoft publisher files (.pub).
Images
Minimum resolution required is 300 dpi for full color artwork or
grayscale images. At least 1200 dpi for Bitmap (B&W line art).
When possible, please provide logos as vector EPS files.
* Images and logos from web sites are not usable for print ads.
Color
Send all files in the industry standard CMYK mode, RGB files
must be
converted.
Please indicate any Spot Pantone colors. If a pantone
color
is not being run, please convert all colors to process.
PROOF
In order to match a specific color, a digital SWOP approved
proof
must be provided. If no proof is provided, color cannot be
guaranteed..
For black and white ads, please provide a laser print.
